The daughter of the founder of Harold’s Chicken Shack is asking for the city’s help in her fight to stop people from ripping off the iconic brand.
Kristen Pierce-Sherrod and her husband, Vincent Sherrod, say they are the legal owners of the Harold’s Chicken name, but a half-dozen “rogue” stores have popped up in recent years.
“We want to take back control over what’s rightfully ours, which is the name,” she said.
More illegal stores may exist, but Pierce-Sherrod said she relies on word-of-mouth, Facebook and disgruntled customers to tip her off.
The complaint came to light this week when a property owner complained that a Harold’s Chicken was not able to get a business license to move into the 4500 block of South Indiana because Ald. Pat Dowell (3rd) rezoned the address from mixed-use to residential.
That prospective owner, however, claimed to have rights to open an eatery.
“Actually the alderman did us a favor when they denied the business license. We didn’t know anything about it,” Pierce-Sherrod said.
Harold Pierce migrated from Alabama and opened his first chicken shack in 1950 near 45th and Greenwood.
The business was basically family-owned, and has remained that way for 65 years.
Four of Pierce-Sherrod’s children work in the corporate-owned Harold’s located at 2341 W. 95th in the Beverly neighborhood, she said.
“With my dad, it was just a basic license agreement that allowed a person to use his name, his recipe and his logo,” Pierce-Sherrod said.
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